50 Iterations
Möbel unserer Zeit
Project Advisor Kristen Coogan
Boston University Fall 2019
![Original Herman Miller Collection poster Armin Hofmann, Möbel unserer Zeit]()
Boston University Fall 2019
Overview
Fifty iterations of Armin Hofmann Advertisement poster for Herman Miller called Möbel unserer Zeit. Herman Miller is a furniture brand and the focus of the poster was to advertise the variety of designs available for chairs at the company. The poster was printed with linocut and letterpress.
Idea
To expand on the idea of overconsumption of advertisements and their overwhelming quality. The repetitive mannerism of the iterations reillustrates how the advertisements fight against each other to grab our attention, making it harder to focus on the content of the printed material. The final outcomes were three folded zines printed on newsprint with a plotter to give them the feel of an inexpensive offset-printed newspaper.
I used the existing colors of the original poster and their negatives as my color board for the iterations.
Fifty iterations of Armin Hofmann Advertisement poster for Herman Miller called Möbel unserer Zeit. Herman Miller is a furniture brand and the focus of the poster was to advertise the variety of designs available for chairs at the company. The poster was printed with linocut and letterpress.
Idea
To expand on the idea of overconsumption of advertisements and their overwhelming quality. The repetitive mannerism of the iterations reillustrates how the advertisements fight against each other to grab our attention, making it harder to focus on the content of the printed material. The final outcomes were three folded zines printed on newsprint with a plotter to give them the feel of an inexpensive offset-printed newspaper.
I used the existing colors of the original poster and their negatives as my color board for the iterations.
50 iterations
Final zines
Special thanks to Wei Yun Chen and Mahnoor Butt